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The Inventor Week was a proposal that was develop with ThinkYoung for Ericsson. The Visual Identity that I've developed was an homage to the inventors from all over the world, using dynamic visuals and a precisely crafted item selection. the main event would take place in the heart of Brussel European Parliament.
The heart of the whole caimpaign starts with the construction of the logo and the main palette, to then propagate across the various components.
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